About us
We are on a mission to help kids build healthy habits on their terms.
Our vision is for every child to lead a healthy life
OUR why
Kids are always in learning mode
According to research, today, 1 in 2 Americans has at least one ongoing chronic health issue that affects their lives and requires specialized care. Modifiable conditions like type 2 diabetes and obesity are preventable. This is why it’s crucial to teach our kids healthy habits early on. There are many studies suggesting that kids have their habits formed
by the age of 9. Albert Bandura, a famous psychologist, further explained in his acclaimed Social Cognitive Theory, that kids learn by observing their immediate environment – their family members, their teachers, and other kids around them.
A new layerof the social environment
A new layer of the social environment
According to 2021 research in the US, kids aged 8-12 spend about 1.5h on social media and 2.5h playing video games daily. Again, kids are always in learning mode, that's why they often mimic their favorite character's or chosen role model's behavior. We can't control what these platforms and games put out. But as a parent, we still have some control over what's accessible to our kids.
Generation Alpha
While the Gen Z bridges the last two centuries, the Alpha generation starts defining a new millennium altogether. And generation Beta is right behind them. Generation Alpha is the first generation born entirely in the 21st
century. Most attend modern classrooms and kindergartens equipped with various devices and other technology. They intuitively look for touchscreens and scrolling options.
We believe in embracing
this increasingly technological nature of childhood
Part of our role as parents is to help our children make sense of their online experiences and teach them how to uphold enduring values in the new digitalizing world.
Our
How
meeting the kids where they are
Kids get technology savvy at a very young age now. So we want to reach them in their preferred way of spending time. "We're no YouTubers, but we're sure great at developing mobile games."
So we got together with the top pediatricians available and spent hundreds of hours researching how we could build an interactive system to make building new habits as seamless as possible.
Keeping them engaged
Knowing how quickly kids pick up new traits they see in their environment, we made sure to motivate them with endless design possibilities for their game avatars.
Kids engage their imagination and see themselves in the game – learning healthy habits and getting rewarded.
The most challenging part was making sure the key elements were transferable from the game to everyday life.
Yes, to a kid, BoomeranGO! looks like a fun mobile game. But when they get to use the actual tools from the game at their dinner table – now, this is powerful.
We also wanted our game to involve the parents. They have the most influence on the kid's environment. Plus, we want to help them build stronger and better relationships.
So besides insights on the kid's game progress, parents also get a helpful kit to support their child in and outside the game.
For example, you can reward your child with a boomerang toy for their progress. Now they have the same weapon their avatar does. And you can use it to encourage active playtime outside.
Integrating into the everyday life
Technology is getting integrated into our daily lives faster than we realize.
Kids growing up today are already familiar with touch screens and see them as a natural part of their worlds. That’s why it made absolute sense to teach the kids about healthy habits on their preferred tools like a smartphone.
Educating the fun way
BoomeranGO! is educational, but unlike many other apps or games, it encourages kids to learn in a very natural way
It’s not something that kids are asked to do, like homework, for example. It’s part of their fun time as a game first.
Healthy habits are built by associating the game elements with reality and vice versa.